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Leaving a wife at home alone with the assurance she was protected from home invasions or burglars. and from our new dope dealing neighbors . SPEND A FEW MORE BUCKS, GET A LEGITIMATE ALARM INSTALLED IF SAFETY AND SECURITY MATTERS TO YOU. At first, I was excited about security from xfinity since I had all of their other services. This was an easy bundle. Up front, the costs were about the same as other companies.

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I think the traditional security companies can take a page out of these direct to consumer companies and market the product based on what people are dying to do, which is protect homes and families and alleviate problems. Traditional security companies would be well served to follow suit in their marketing and ad campaigns. ”One thing many in the industry do caution about, however, is not to let the medium swallow the message. “There are a lot of things the industry is starting to focus on as enhancement to the core offerings; but it is important not to get caught up in buzzwords or even the technology itself, but what it enables the customer to do,” says Greg Blackett, senior product manager, Tyco Security Products, Toronto, Canada. “It is still very early days. The end goal is to enhance the existing products and make them more intelligent and help the customer reduce false alarms and bring their total security experience to the next level.